← Selected work
Consumer brand
DrinkMeXo
A whole world, built around a ritual.
Digital brand experience · Campaign concepts
Explore the thinking ↓
The project
Storefront development · Campaign concepts
Translate an expressive visual identity into product exploration and a clear launch-interest journey.
The work carries the supplied visual language across a storefront, preference quiz, product storytelling and a welcome-series design system.
DrinkMeXo is the drink and apparel ecommerce project, separate from MeXo restaurant. The visual world and product wording shown are development concepts.
